Built for the people who answer for the narrative.

Communications leaders, boards, and General Counsel use Contrlr to score, monitor, predict, and control their reputation, with an audit trail behind every action.

Nothing before Contrlr has provided real-time, objective, data-driven reputation intelligence with a single objective score. Survey-based measures update quarterly; Contrlr recomputes from observed signals as the world moves.

Communications leaders: Run external communications where your audiences actually are

Heads of corporate affairs own the narrative across the press, social, stakeholders, and now AI-generated answers. Contrlr gives you the free reputation score, live monitoring, and AI content writing to move it, with paid distribution when you are ready.

• A free, objective 0 to 100 baseline of your reputation across all seven pillars, today
• Real-time monitoring and alerts when the narrative moves, before your stakeholders see it
• Editorial-grade content drafted on the platform and distributed globally into high-authority outlets
• One evidence base shared with legal and the board, from the same system you work in

Boards and directors: Personal liability protection, built as your team works

When a crisis hits, directors answer personally for what the board knew and what it did about reputation risk. Contrlr keeps that record automatically: what was seen, what was decided, and what was done, with sources attached.

• A standing, scored view of reputation risk on the board agenda
• An evidence trail that protects directors against personal liability in a crisis
• Plain-English reporting written for directors, with every claim traceable

General Counsel: The defensible record, kept as a by-product of the work

When regulators, litigants, or the board ask what the organisation knew and when, General Counsel needs a record that was kept contemporaneously. Contrlr produces it as the communications team works, without a separate compliance workflow.

• An auditable trail for every finding, decision, and intervention
• Early sight of narratives that create legal exposure, with the sources behind them
• Evidence packs ready for regulators, auditors, and insurers

Every module, one system

• Reputation Score (Intelligence): Quantify your reputation: one objective 0 to 100 score built from the seven pillars.
• News (Intelligence): Track every mention across the media that moves your narrative.
• Social (Intelligence): Monitor the conversation across social channels.
• Markets (Intelligence): Reputation meets the market: the financial signals beside the narrative.
• Newsletters (Intelligence): Track the industry voices your stakeholders actually read.
• Employee (Intelligence): Your people, your reputation: employee sentiment, quantified.
• Customer (Intelligence): Customer perception, quantified alongside every other pillar.
• Alerts (Intelligence): Stay ahead of threats automatically, the moment the narrative moves.
• Predictive Intelligence (Predict): See threats before they hit, ranked by likelihood and severity.
• Short Shield (Predict): Monitoring for short-seller and market-integrity narratives around listed companies.
• ASX Risk Analyser (Risk): Compare your declared risks against live analyst intelligence.
• Write (Control): Editorial-grade AI content drafted from your own reputation data.
• Publish (Control): Create and publish content from one governed workflow.
• Claims Analysis (Control): Every statement checked and defensible before it ships.
• Contrl Room (Control): The command surface where content, response, and evidence come together.
• Distribution (Analyse): Own the narrative globally: placement into high-authority outlets, measured against your score.
• Reputation Report (Analyse): Prove the impact: branded, period-on-period reports for the board.

Frequently asked questions

What does Contrlr actually do?

Contrlr is an AI-powered reputation intelligence and control platform. It computes a continuous 0 to 100 reputation score from observed signals, monitors all seven pillars in real time, predicts the threats most likely to move against you, simulates crises before they happen, drafts editorial-grade content, distributes it globally, and keeps an auditable evidence trail behind every action.

What are the seven pillars behind the score?

News, social, newsletters, market, employee, customer, and predictive. Each pillar carries its own score, volume, and sentiment detail, and the headline 0 to 100 number is built from them with non-linear weighted scoring.

How is this different from what existed before?

Reputation measurement has meant quarterly stakeholder surveys and subjective indices, which are too slow for crisis response and carry no predictive layer. Contrlr computes an objective score continuously from observed signals, predicts what moves next, and puts the response tools in the same workflow.

How is this different from media monitoring?

Media monitoring reports coverage after it is published. Contrlr adds the layers that come before and after: an objective reputation score, predictive intelligence and crisis simulation ahead of the story, content and global distribution to act on it, and an audit trail that proves how the risk was governed.

What does Contrlr cost?

The launch capabilities are free: your reputation score, continuous monitoring, and AI content writing. Distribution is the paid layer: placing your content into high-authority outlets around the world.

Who is Contrlr for?

Communications leaders and heads of corporate affairs run it day to day. Boards and directors rely on it for the evidence trail that protects them against personal liability, and General Counsel relies on it for the defensible record.

Has the platform been used in production?

Yes. Third Hemisphere, an Australian PR and communications agency, has run Contrlr as a white-label platform for nine months. Its clients use the monitoring and diagnostic capability, and the agency uses the AI content capability to write and publish.

How do we get started?

Start the conversation and we will score your organisation's reputation before the first call. From there, most teams run a scoped pilot before rolling Contrlr into their communications and governance calendar.