Your reputation control centre: predict threats before they hit, measure where you stand, monitor across seven pillars, then take control with AI content, global distribution, and crisis response tools including Circuit Breaker.
Nothing before Contrlr has provided real-time, objective, data-driven reputation intelligence with a single objective score. Survey-based measures update quarterly; Contrlr recomputes from observed signals as the world moves.
The Reputation Score module computes a continuous, objective 0 to 100 score from observed signals across the seven pillars, with non-linear weighted scoring.
Predictive Intelligence flags the narratives most likely to move against you, Short Shield watches short-seller and market-integrity activity, and the Risk Analyser compares your declared risks against analyst intelligence.
The Intelligence modules track every mention: News, Social, Markets, Newsletters, Employee, and Customer, with Alerts keeping you ahead automatically.
Write drafts editorial-grade content from your own reputation data, Claims Analysis keeps every statement defensible, and Publish sends it out from the Contrl Room.
When a narrative breaks against you, Circuit Breaker carries the pre-agreed response through the hours that decide the outcome.
Distribution places your content into high-authority outlets around the world, and the Reputation Report proves the movement: branded, period-on-period, ready for the board.
Contrlr is an AI-powered reputation intelligence and control platform. It computes a continuous 0 to 100 reputation score from observed signals, monitors all seven pillars in real time, predicts the threats most likely to move against you, simulates crises before they happen, drafts editorial-grade content, distributes it globally, and keeps an auditable evidence trail behind every action.
News, social, newsletters, market, employee, customer, and predictive. Each pillar carries its own score, volume, and sentiment detail, and the headline 0 to 100 number is built from them with non-linear weighted scoring.
Reputation measurement has meant quarterly stakeholder surveys and subjective indices, which are too slow for crisis response and carry no predictive layer. Contrlr computes an objective score continuously from observed signals, predicts what moves next, and puts the response tools in the same workflow.
Media monitoring reports coverage after it is published. Contrlr adds the layers that come before and after: an objective reputation score, predictive intelligence and crisis simulation ahead of the story, content and global distribution to act on it, and an audit trail that proves how the risk was governed.
The launch capabilities are free: your reputation score, continuous monitoring, and AI content writing. Distribution is the paid layer: placing your content into high-authority outlets around the world.
Communications leaders and heads of corporate affairs run it day to day. Boards and directors rely on it for the evidence trail that protects them against personal liability, and General Counsel relies on it for the defensible record.
Yes. Third Hemisphere, an Australian PR and communications agency, has run Contrlr as a white-label platform for nine months. Its clients use the monitoring and diagnostic capability, and the agency uses the AI content capability to write and publish.
Start the conversation and we will score your organisation's reputation before the first call. From there, most teams run a scoped pilot before rolling Contrlr into their communications and governance calendar.