You can't contrl what you don't predict.

Contrlr scores your reputation, monitors and predicts the narrative across every channel, and keeps the evidence trail that protects directors from personal liability when a crisis hits.

Start free. Pay when you are ready to distribute.

Contrlr launches with three core capabilities at no cost: your reputation score, continuous monitoring, and AI content writing. Distribution of that content is the paid layer.

• Reputation score (Free): Know your score before anyone else does. A 0 to 100 score computed continuously from observed signals across seven pillars: news, social, newsletters, market, employee, customer, and predictive. One objective number your board can track.
• Monitoring (Free): Watch the narrative move in real time. Real-time monitoring across all seven pillars, with alerts the moment your narrative moves and the source signals behind every change.
• AI content writing (Free): Content written to be read by machines and people. Editorial-grade articles, statements, and stakeholder content drafted on the platform from your own reputation data, ready to publish.
• Distribution (Paid): Placement in the outlets that carry authority. Global distribution of your content into high-authority outlets from the same workflow, with every placement measured against your score.

Proven through nine months of production use by Third Hemisphere, the first white-label agency running the platform for its clients.

Directors answer personally for reputation risk

When a crisis hits, the question is what the board knew and what it did. Contrlr gives directors the evidence trail that protects them against personal liability, built automatically as the team works.

The governance loop

Score and monitor your reputation, shape the narrative with evidence-led interventions, and prove every action to boards, auditors, and regulators.

• 0–100: One objective reputation score
• 7: Stakeholder and signal pillars
• 9: AI agents in the Scenario Simulator
• 100 percent: Of actions carry an audit trail

The governance layer for reputation control

Nothing before Contrlr has provided real-time, objective, data-driven reputation intelligence with a single objective score. Survey-based measures update quarterly; Contrlr recomputes from observed signals as the world moves.

• See: See your whole reputation in one objective 0 to 100 score, built from seven pillars: news, social, newsletters, market, employee, customer, and predictive.
• Shape: Shape the narrative with evidence-led interventions: content written on the platform and distributed into the outlets that carry authority.
• Prove: Prove to boards, auditors, and regulators that you governed reputation risk responsibly, with an auditable trail for every action.
• Govern: Operate the reputation-control layer boards and General Counsel need, with the evidence trail that protects directors from personal liability when a crisis hits.
• Anticipate: Predict the narratives most likely to move against you and run the crisis scenario in advance, so the response is agreed before the story lands.
• Evidence, not hype: Plain, precise, Australian-English outputs built on sourced signals, with every claim traceable to its evidence.

Frequently asked questions

What does Contrlr actually do?

Contrlr is an AI-powered reputation intelligence and control platform. It computes a continuous 0 to 100 reputation score from observed signals, monitors all seven pillars in real time, predicts the threats most likely to move against you, simulates crises before they happen, drafts editorial-grade content, distributes it globally, and keeps an auditable evidence trail behind every action.

What are the seven pillars behind the score?

News, social, newsletters, market, employee, customer, and predictive. Each pillar carries its own score, volume, and sentiment detail, and the headline 0 to 100 number is built from them with non-linear weighted scoring.

How is this different from what existed before?

Reputation measurement has meant quarterly stakeholder surveys and subjective indices, which are too slow for crisis response and carry no predictive layer. Contrlr computes an objective score continuously from observed signals, predicts what moves next, and puts the response tools in the same workflow.

How is this different from media monitoring?

Media monitoring reports coverage after it is published. Contrlr adds the layers that come before and after: an objective reputation score, predictive intelligence and crisis simulation ahead of the story, content and global distribution to act on it, and an audit trail that proves how the risk was governed.

What does Contrlr cost?

The launch capabilities are free: your reputation score, continuous monitoring, and AI content writing. Distribution is the paid layer: placing your content into high-authority outlets around the world.

Who is Contrlr for?

Communications leaders and heads of corporate affairs run it day to day. Boards and directors rely on it for the evidence trail that protects them against personal liability, and General Counsel relies on it for the defensible record.

Has the platform been used in production?

Yes. Third Hemisphere, an Australian PR and communications agency, has run Contrlr as a white-label platform for nine months. Its clients use the monitoring and diagnostic capability, and the agency uses the AI content capability to write and publish.

How do we get started?

Start the conversation and we will score your organisation's reputation before the first call. From there, most teams run a scoped pilot before rolling Contrlr into their communications and governance calendar.