Third Hemisphere: the first white-label agency deployment

Third Hemisphere, an Australian PR and communications agency, runs Contrlr as a white-label platform. Nine months in, the agency's clients use it for AI visibility work, and the agency itself uses the AI capability to write and publish content.

Challenge

Third Hemisphere sells AI visibility to its clients: how the major AI engines describe a company now shapes shortlists before a buyer ever reaches a website. Delivering that at agency scale needs a platform: monitoring across engines, a defensible scoring methodology, and AI-assisted content production that holds an editorial standard.

Deployment

Third Hemisphere became the first white-label agency implementation of the Contrlr platform, and has been operating on it for nine months. The agency''s clients use the platform''s monitoring and diagnostic capability, and the agency uses the AI content capability to write and publish content across its own channels and its clients''.

In practice

The engagements below — NeonNow, Fremantle Seaweed, an ASX-listed lender, and Third Hemisphere''s own Marketing for AI programme — were all delivered through this white label. Each shows a different part of the loop: diagnosing how the engines describe a brand, shaping the sources they cite, and measuring the movement.

What it demonstrates

An agency white label is the platform''s hardest test: multiple client brands, editorial-grade output, and results that get published. Nine months of production use is the evidence base behind Contrlr''s launch capability of reputation scoring, monitoring, and AI content writing with paid distribution.