Fremantle Seaweed: from zero citable presence to Reuters

A seed-stage climate company had nothing for an AI engine to cite. GEO Articles on Reuters and Markets Insider, surrounded by an earned programme with 287 global pick-ups, built an indexed, citable presence in the sources the engines treat as authoritative.

Challenge

Fremantle Seaweed is a seed-stage Western Australian climate company. Before the programme it had almost no public profile: nothing for a journalist to find, and nothing for an AI engine to cite. For a company raising capital, invisibility in the sources AI engines draw on means absence from the answers investors now ask them.

Strategy

Alongside an earned media programme, place GEO Articles in high-authority international outlets that AI engines index and cite, deliberately building the citable source base a young company otherwise lacks.

Execution

GEO Articles were placed on Reuters and Markets Insider, while the earned media programme, an AFR exclusive with global rollout and national broadcast coverage, supplied the authority signals around them.

Results

GEO Articles ran on Reuters and Markets Insider. The earned programme delivered an AFR exclusive with 287 global pick-ups and national 7NEWS broadcast coverage. A seed-stage company now has an indexed, citable presence in the international business media that AI engines treat as authoritative sources.

Delivered through the Third Hemisphere white label of the Contrlr platform.