AI Visibility Diagnostic: an ASX-listed lender scores 67 out of 100

An ASX-listed lender with a decade of brand building asked what the AI engines say when customers ask which lenders to consider. A 50-question diagnostic scored the brand 67 out of 100 and found it absent from AI shortlists in a core category.

Challenge

An ASX-listed consumer lender had a decade of brand building, national media coverage, and strong products. Then its team asked a question few boards can answer: when a potential customer asks ChatGPT, Copilot, or Perplexity which lenders to consider, do we appear?

Strategy

A 50-question diagnostic: real buyer questions asked across five major AI engines, with every answer, citation, and omission recorded and scored.

Execution

Every answer, citation, and omission was recorded and scored, producing a question-level picture of where the lender appeared, where it was absent, and which competitor held its slot.

Results

The diagnostic produced a directional score of 67 out of 100, with brand presence the weakest dimension at 58. The critical commercial finding: the lender was absent from AI-generated shortlists in one of its core product categories, and a single competitor held that slot consistently. The finding converted into a 6 to 12 month structured content programme, agreed within three weeks. Strong media presence does not automatically translate into AI-engine presence: you have to measure it before you can fix it.

Delivered through the Third Hemisphere white label of the Contrlr platform.